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5 things buyers and sellers don’t care about (and what DOES matter)

When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes.

Super Bowl ads aren’t playing the same game anymore

Super Bowl ads aren’t just competing with each other anymore. They’re reflecting a broader shift across platforms, algorithms and media strategy, where visibility is earned through intent, clarity and relevance rather than volume or spectacle.

What you should know about California’s new listing photo law

A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing.

Tenants in HUD housing now have to prove they’re US citizens

Secretary Scott Turner vowed the agency would "leave no stone unturned" in rooting out non-citizens who might be taking advantage of HUD-funded housing.

Buckle up, agents, because mortgage rates are near their lowest level in 3 years

The average 30-year fixed-rate mortgage hit 6.09 percent this week. The shift has brought average monthly housing payments down 6 percent compared to 2025.

CEO pleads guilty to $380M real estate Ponzi scheme

Todd Burkhalter executed one of the largest Ponzi schemes in Georgia history while acquiring a yacht, a luxury condo in Mexico, luxury vehicles, and jewelry via fraudulent real estate investments.

Stacking the board: Real estate’s biggest new hires and moves

The Agency, Century 21, Cloze and other industry brands made moves this week, bringing on new staffers, recruiting new teams and more.

MLSs, lead gen, Liquid Death: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Industry veterans launch real estate true crime podcast

Troy Palmquist and Summer Goralik have teamed up to create "True Crimes of Real Estate," which they describe as an "investigative-style podcast" focused on housing industry issues.

The world is an uncertain place. Mauricio Umansky is focused on growth and survival

Ahead of his appearance at Inman Connect New York, The Agency CEO discussed mergers and acquisitions, NAR, and global uncertainty.

Stop trying to ‘scale’: Why revenue ‘stacking’ is the strategy you need

The industry is obsessed with "scaling," but the term has become a vague placeholder. Instead, Zac Kennedy writes, we should embrace the “stacking” method.

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