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5 questions to ask 55+ buyers that most real estate agents skip

The 55+ buyer is making a different kind of purchase, prioritizing planning for a future they aren't yet experiencing. Seniors Real Estate Specialist Karen Light shares ways to guide the conversation.

Is the Bay Area Boom real or just smoke and mirrors?

The Bay Area has always been resilient. Now, it’s accelerating again, Brett Jennings writes. The question for real estate pros is how to show up.

Home sale cancellations dip as buyer, seller negotiations improve

Redfin reported contract cancellations declined 0.1 percent in April to 47,000 — the lowest level since September 2024.

NAR is presiding over a real estate free-for-all where there are no rules

The performance of the National Association of Realtors in past decades is what stewardship failure looks like at industry scale, Amit Kulkarni writes.

HUD targets construction costs as inventory gap persists

HUD has published recommendations urging state and local governments to reduce regulatory barriers to housing construction. But independent analyses from Zillow and Realtor.com identify mortgage rate lock-in, stretched consumer budgets and tariff-dri...

Newrez to borrowers: Let ChatGPT answer your mortgage questions

Newrez launches Rezi Mortgage Assistant, a custom ChatGPT tool trained on its own underwriting guidelines, letting borrowers research mortgage options without forms, phone calls or sales pressure.

Chicago agents caught in middle as MRED-Zillow dispute hits listings

For agents and brokers, the disruption moved a broader fight over pre-marketed listings into more practical territory about advising clients.

The retention strategy most brokers overlook — and it doesn’t cost what you think

Kathy Viard and Peter Morris, co-owners of Signature Premier Properties on Long Island, New York, talk with Darryl Davis about culture and retention.

9 AI red flags that are destroying your professional credibility

When content feels generic, it signals a lack of effort, and that is a direct hit on your credibility as a communicator, Holly Brink writes.

You can’t afford business as usual. The future belongs to visionaries

Broker Lori Muller explains what a groundbreaking shift in celebrity marketing can teach you about leadership and business-building.

The buyer in front of you cares about the market, not listings

While access to listings matters, it's market interpretation that buyers are missing out on, Deb Siefkin writes. Here's how to help them navigate the complexities.

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